Matheus Braga · Analytics Work
Matheus Braga de Oliveira
Business Analytics · São Paulo

Reporting that runs on its own.

Dashboards I built for subscription business reporting in Brazil and Mexico. Each one replaced a manual process or put a number in front of leadership sooner.

Selected workAll dashboard data is fictional
  1. Metrics monitoring40+ metrics checked automatically
  2. Daily goal trackingGoal progress daily, not after month-end close
  3. Monthly business report3–4 days of work down to a few hours
  4. Weekly partner reportTop 20 viewership, week over week
  5. Football analytics on YouTubePersonal project
Monitoring

Metrics monitoring

Built for desktop. Use the top bar to switch metrics.

Result

40+ metricstracked automatically, including churn, conversion and signups

Context

Developed automated dashboards across 40+ metrics (Churn, Conversion, Signups, etc), flagging trend breaks, seasonality and all-time highs and lows, with anomaly detection to keep numbers accurate.

Inside the dashboard

  • Six core metrics split by plan type, in monthly or weekly view
  • Average growth by quarter and fiscal year, with current-record flags
  • Weekly viewers by title: top 5, peaks and troughs, ranking
  • Custom period range and CSV export for every chart
Goal tracking

Daily goal tracking

Opens on the Goals tab.

Result

Dailygoal progress, previously available only after month-end close

Context

Built daily goal tracking for Brazil and Mexico, until then available only after month-end close. Performance against goal is now visible daily across monthly, quarterly and fiscal-year targets, with forecast months ahead and a ranking of performance drivers.

Inside the dashboard

  • Actual vs goal for Paid Plans, NPPA and Signups
  • Daily forecast view alongside the monthly picture
  • 3-month moving average projected to fiscal-year end
  • Breakdown by offer to show what drives the gap
Executive report

Monthly business report

Click inside, then use ← → to move between slides.

Result

3–4 daysof manual work now done in a few hours, for Brazil's main monthly report

Context

Delivered Brazil's main monthly business report: 15+ presentation-ready slides following Apple visual standards. What took 3–4 days by hand now takes a few hours.

Inside the report

  • 15+ slides generated from data, ready to present as they are
  • Monthly results by plan type, with quarter totals, targets and key events
  • Plays per viewer and average duration by platform
  • Slide index and keyboard navigation
Partner report

Weekly partner report

Two pages. Use the arrow at the top right.

Result

Top 20titles tracked week over week, with written highlights

Context

[Project description coming soon]

Inside the report

  • Viewership, W/W change and rank movement for the Top 20
  • Top-tier appearances over the last 12 weeks
  • Genre and release-year mix of the Top 20
  • Written highlights and an episode view of the top 3 titles
Personal project

Football analytics on YouTube

Channel

Copeiro 1914a channel analyzing Palmeiras with data

Context

Short videos that start from one question about a match or a player and answer it with numbers: shots, shots on target, save rate and head-to-head history, compared across seasons and against other clubs.

Match analysis · Feb 2025 · In Portuguese

Post-match: Palmeiras 1–1 Corinthians

How the data tells the story of the derby, set against nine years of home matches between the two clubs.

Watch on YouTube Player analysis · Feb 2025 · In Portuguese

How are our goalkeepers performing in 2025?

Saves, goals conceded and save rate on shots on target, compared with 2024 and with the other clubs in the state championship.

Watch on YouTube